Interview with Malcolm Hearn and Gerald Schwanzer from DSI
Skráð þann föstudagur, 02 okt. 2015, 11:20 af
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We had a pleasure to talk to Malcolm Hearn and Gerald Schwanzer, owners of Dance Sport International Ltd (DSI). DSI is a unique company as they don't specialise but offer everything the dancer needs and all the producs are sold under their own brand.
The history of the company can be traced back to the 1930s! England was the dance capital of the world those days. The business started as a "letter service" - dance journal was sent to subscribers from around the world to keep them updated on the latest trends and hints.
Learn how they evolved from a "letter service" to one of the biggest brands in danceworld - read the interview.
